Google makes recipes in AI Mode more publisher friendly
Google launched a new "visual treatment making it even easier to discover and visit recipe pages with AI Mode," said Robby Stein of Google.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
Google launched a new "visual treatment making it even easier to discover and visit recipe pages with AI Mode," said Robby Stein of Google.
Barry Schwartz | Jun 30, 2026 at 1:02 pm ETNo one has supported the search industry, for as long, and with so much of his resources, like Bruce Clay.
Barry Schwartz | Jun 26, 2026 at 2:43 pm ETThis spam update took two full days to roll out.
Barry Schwartz | Jun 26, 2026 at 2:00 pm ETThe report has not been updated for two weeks now but this is not all that uncommon.
Barry Schwartz | Jun 26, 2026 at 11:45 am ETThis update should only take a few days to roll out.
Barry Schwartz | Jun 24, 2026 at 12:10 pm ETJohn Mueller from Google added, "We're just rolling these out incrementally to sites, and reviewing the feedback along the way."
Barry Schwartz | Jun 23, 2026 at 9:27 am ETGoogle updated its help documentation to clarify how to handle all your domain variants for site moves.
Barry Schwartz | Jun 18, 2026 at 7:21 am ETPlus, Google is ordered to provide data portability to some third-party services.
Barry Schwartz | Jun 17, 2026 at 1:53 pm ETMicrosoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.
Barry Schwartz | Jun 16, 2026 at 11:57 am ETGoogle clarifies AI-focused site files may be crawled, but they get no special treatment in Search or AI results.
Barry Schwartz | Jun 15, 2026 at 4:03 pm ETEver wonder how many sites are using a specific type of structured data element? Now you can know.
Barry Schwartz | Jun 10, 2026 at 12:23 pm ETGoogle added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.
Barry Schwartz | Jun 7, 2026 at 10:21 am ETThese are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Barry Schwartz | Jun 4, 2026 at 12:00 pm ETThese features are rolling out to subset of website owners in the UK and will expand it to more in the future.
Barry Schwartz | Jun 3, 2026 at 1:10 am ETMicrosoft releases a search service just for AI-agents, because agents search differently from humans.
Barry Schwartz | Jun 2, 2026 at 1:00 pm ETThe second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
Barry Schwartz | Jun 2, 2026 at 8:46 am ETMatt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.
Barry Schwartz | May 29, 2026 at 12:43 pm ETFrom the super early days of Google through using AI today for SEO - we covered a lot in this interview.
Barry Schwartz | May 28, 2026 at 12:45 pm ETGoogle says these are "new ways to help you find high-quality content and firsthand perspectives."
Barry Schwartz | May 27, 2026 at 1:00 pm ETGoogle Search Console's link report broke last Thursday so Google decided to show old data from weeks ago, while it is being fixed.
Barry Schwartz | May 26, 2026 at 9:44 am ETThis is the second Google core update of 2026, following the March 2026 core update.
Barry Schwartz | May 21, 2026 at 11:49 am ETThis new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.
Barry Schwartz | May 19, 2026 at 1:45 pm ETGoogle announced Gemini 3.5 Flash today and immediately it is now powering Google Search as the new default for AI Mode.
Barry Schwartz | May 19, 2026 at 1:45 pm ETGoogle will continuously scan the web to give you updated information on your search - as an agent would do.
Barry Schwartz | May 19, 2026 at 1:45 pm ETThis is powered by Google Antigravity and uses Gemini 3.5 right in Google Search.
Barry Schwartz | May 19, 2026 at 1:45 pm ETGoogle's Shopping Graph is now over 60 billion products.
Barry Schwartz | May 19, 2026 at 1:45 pm ETThis new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.
Barry Schwartz | May 15, 2026 at 11:15 am ETThe Citation dashboard shows how your content is referenced in AI-generated answers across supported AI experiences.
Barry Schwartz | May 15, 2026 at 10:41 am ETGoogle clarified that spam tactics aimed at influencing AI-generated answers in Search can violate its existing spam policies.
Barry Schwartz | May 15, 2026 at 7:34 am ETYou may notice a decrease in clicks and impressions between May 7th and May 8th, it is a reporting bug only.
Barry Schwartz | May 12, 2026 at 12:19 pm ETFAQ rich results will no longer show in search and the Search Console features will go away.
Barry Schwartz | May 8, 2026 at 11:03 am ETThis is due to the new Google search penalty for back button hijacking.
Barry Schwartz | May 7, 2026 at 11:39 am ETGoogle says these updates make it "easy for you to connect with authentic voices and explore useful information across the web."
Barry Schwartz | May 6, 2026 at 9:00 am ETUCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.
Barry Schwartz | May 5, 2026 at 2:46 pm ETThis is just a limited test now for some AI agents hosted on Google's infrastructure but it may roll out more widely sometime in the future.
Barry Schwartz | May 5, 2026 at 9:25 am ETThe data going forward should be correct but the 50 weeks or so of data in the past will not be fixed.
Barry Schwartz | May 4, 2026 at 11:14 am ETThe turn down web page says, "Jeeves’ spirit endures."
Barry Schwartz | May 3, 2026 at 4:27 pm ETPreferred Sources was supported globally but English only, now it works for all languages.
Barry Schwartz | Apr 30, 2026 at 10:06 am ETYouTube calls it a "conversational search experience to complement how you already search on YouTube."
Barry Schwartz | Apr 28, 2026 at 8:17 am ETThese include citation share, grounding query intent, and GEO-focused recommendations.
Barry Schwartz | Apr 27, 2026 at 10:18 am ET