Alison Zeller

About Alison Zeller

Alison Zeller is a freelance writer with a focus on digital marketing and market intelligence. She specializes in making sense of complex data and finding clear insights for business leaders and entrepreneurs. With experience in developing SEO-driven content strategies for both B2B and B2C organizations, she knows how to turn research into content that audiences actually want to read. Alison currently writes for Exploding Topics and Search Engine Land.

Alison Zeller's latest articles

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AI SEO

How AI search is reshaping link building strategy

AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.

Alison Zeller | Jul 20, 2026 at 1:25 pm ET

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The latest data on AI citations vs. AI mentions

Discover what drives AI citations and AI mentions across ChatGPT, Claude, and Perplexity, plus proven strategies to boost AI visibility.

Alison Zeller | Jun 10, 2026 at 3:06 pm ET

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Top 3 trends in agentic AI for marketers

Discover how agentic AI is transforming marketing through autonomous workflows, hyper-personalization, and AI-powered content operations — while reshaping the future role of marketers.

Alison Zeller | May 13, 2026 at 1:26 pm ET

Ecommerce

Top 4 ecommerce trends for 2026

Discover the top ecommerce trends for 2026, including AI-driven shopping, unified commerce, TikTok Shop growth, and livestream selling — plus how brands can stay competitive.

Alison Zeller | Apr 27, 2026 at 4:48 pm ET