Should You Segment Your PPC Campaigns By Match Type?
The benefits and downfalls of match type segmentation have been widely debated, and columnist Amanda West-Bookwalter weighs in.
Amanda West-Bookwalter is a Senior Account Manager at Hanapin Marketing and a top contributor to PPC Hero. She manages a wide variety of paid search accounts and manages the company's small business program. Her clients range from start-ups to Fortune 500 businesses and include e-commerce, lead generation, and SaaS. She's also a regular presenter at paid search conferences, and has presented at Hero Conf, SMX East, and SES Denver.
The benefits and downfalls of match type segmentation have been widely debated, and columnist Amanda West-Bookwalter weighs in.
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