SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Ashley is an international speaker and VP of Operations at TopHatRank, a search and social agency based in Los Angeles. She has worked extensively both in-house and with multiple agencies helping brands grow their businesses online. Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Content Marketing World, Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney. Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs. With over 8 years of experience in the digital marketing industry and a journalism/PR background, Ashley provides tons of first-hand experience and case studies.
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
Ashley Segura | Mar 18, 2020 at 8:00 am ET