Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers.
Ashley is an international speaker and VP of Operations at TopHatRank, a search and social agency based in Los Angeles. She has worked extensively both in-house and with multiple agencies helping brands grow their businesses online. Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Content Marketing World, Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney. Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs. With over 8 years of experience in the digital marketing industry and a journalism/PR background, Ashley provides tons of first-hand experience and case studies.
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers.
Ashley Segura | Jul 16, 2020 at 8:00 am ETYour topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.
Ashley Segura | Jun 29, 2020 at 8:00 am ETDigital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
Ashley Segura | Mar 18, 2020 at 8:00 am ET