Where Will SEO Go This Year?
What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see.
Benjamin Spiegel, Chief Digital Officer, Global P&G Beauty, has nearly 20 years of experience in the technology, advertising and marketing industries. He is known as an innovator, leading the development of strategic solutions that combine data, media, insights and creativity to create disruptive digital solutions that transform brands and businesses. Prior to joining P&G as Chief Digital Officer, Global P&G Beauty, he led the search practice across the GroupM agencies, the P&G business for Catalyst, and most recently served as CEO of MMI Agency. In his current role, Benjamin brings to P&G Beauty his digital expertise, leadership and passion for creating and building leading digital capabilities. He is known as an industry thought-leader. As such, he is a frequent contributor to and speaker at conferences around the world.
What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see.Benjamin Spiegel | Mar 4, 2016 at 10:39 am ET
Contributor Benjamin Spiegel recaps a presentation from SMX East about the growth of predictive search technologies and the resulting opportunities and issues for search marketers to consider.Benjamin Spiegel | Oct 8, 2015 at 12:51 pm ET
Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer’s attention, or Google […]Benjamin Spiegel | Apr 23, 2014 at 9:50 am ET
Christmas morning, I got something I never expected: a personal email from Google. And it truly felt like a gift! Right out of bed, I had my 3 cans of Red Bull and checked my messages, as usual. Initially, I wasn’t surprised to see that I had an email from Google. I figured it was […]Benjamin Spiegel | Jan 10, 2014 at 9:00 am ET
Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data — and many have turned to Google Webmaster Tools (WMT) data as a replacement source. To be clear, the data from Google Webmaster Tools is limited. You can only see your top 2000 […]Benjamin Spiegel | Nov 20, 2013 at 9:16 am ET
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and volume. […]Benjamin Spiegel | Oct 23, 2013 at 9:00 am ET
Blindfolded, Dave listened carefully to his guide. Her clues about what lay beyond the two doors were interesting, but vague. Then the horn blared. He was out of time! He had to choose his path. But how? He needed more information! Much like Dave, marketers are often in the dark when they make content strategy […]Benjamin Spiegel | Jun 5, 2013 at 10:06 am ET