Where Will SEO Go This Year?
What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what...
Benjamin Spiegel
Benjamin Spiegel is the CEO of MMI Agency, a Houston-based brand activation agency that has been serving Fortune 500 clients since 1986. A digital advertising veteran with extensive experience in advertising, media, data, and technology, Benjamin has developed highly successful marketing campaigns for numerous global brands. Prior to joining MMI Agency, he was the VP of Innovation at Catalyst/GroupM, a WPP agency, where he managed the P&G business.
Google Now, Microsoft Cortana & The Predictive Search World: Recap From SMX East
Contributor Benjamin Spiegel recaps a presentation from SMX East about the growth of predictive search technologies and the resulting opportunities...
Enterprise SEO Audits – Go Beyond The Desktop Crawl
Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by...
WMT: Google Gets Personal With SEOs?
Christmas morning, I got something I never expected: a personal email from Google. And it truly felt like a gift! Right out of bed, I had my 3 cans...
Designing Analytics Dashboards From Google Webmaster Tools Keyword Data
Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data —...
A Call To The SEO Industry: Stand Together For Useful Reporting
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take...
Use Site Search Data To Fuel Your Content & Key Phrase Strategy
Blindfolded, Dave listened carefully to his guide. Her clues about what lay beyond the two doors were interesting, but vague. Then the horn blared....