Choosing a Web Friendly Name for Your Business
Groucho is not my real name. I’m breaking it in for a friend. – Groucho Marx One of the most important and one of the most difficult...
Bill Slawski
Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO and web promotion since the mid-90s, and was a legal and technical administrator in the highest level trial court in Delaware.
Google Local Search Glossary, Pocket Version
One of the difficulties of talking about local search is the lack of a shared vocabulary. I’ve been working on putting together a Google Local...
Are You Putting Web Search Results at Risk with Paid Advertising?
If you bid on keywords for a term or phrase that you rank well for in a search engine, might your organic result be filtered in some instances, when...
Google Customized Search Engines to Harness The Wisdom of Experts?
Back in October, 2006, Google announced on the Official Google Blog that they were enabling people to create their own custom search engines. If you...
Google’s Agent Rank / Author Rank Patent Application
Google returns results based upon content appearing upon individual pages, or at specific URLs. But that content could come from different authors,...
Google’s OneBox Patent Application
One of my favorite search related articles is one that Danny wrote a few years back titled Searching With Invisible Tabs. It stands out because it...
Google Billboard & Google Kiosk Coming?
Clickz columnist Ryan Naraine wrote up some of his thoughts about a Google patent application (Allocating advertising space in a network of displays)...
Search Patent Documents for 1-12-07 – Limited Access Documents in Search Results
A wide range of newly published patent applications and granted patents, covering such ground as subscribed content in search results from Google;...
The Social Side Of Trustrank
A newly published patent application from Yahoo, Using community annotations as anchortext, provides a hint at some of the research and work that...
Improved Information Retrieval – Looking at Context with Susan Dumais
Desktop and file search can be very different than web search, and the user’s context plays an important role in what is valuable when creating...
Tagging Isn’t Indexing: A Study of Del.icio.us Tagging
Have you ever tagged an image in Flickr, a link in Del.icio.us, a video in YouTube? Have you used tags in these systems to find similar pictures or...
New Duplicate Content and Mapping Patents from Google – January 2, 2007
Google was granted new patents this week on a methods for estimating similarity between web pages and documents which may help to filter duplicate...
PhraseRank, Not PageRank, To Fight Search Spam
Can indexing phrases from pages be an effective approach in identifying and filtering keyword stuffed pages, and honeypot pages aimed at attracting...
Patent Filing for Google Mobile Search Provides Indexing Clues
Mobile search has its own rules, and if you want your pages indexed for people searching with handhelds, it may help to take a look at some of the...
How Google Sitelinks May Work, From Patent Application
Back in September, Vanessa Fox at the Official Google Blog shared with us a little information about sitelinks, the groups of links to internal pages...
Search Patents Filings from 12-20-06 – Reranking on Information Redundancy and on Searcher Affinities
Some processes covered in patents granted last week by the US Patent and Trademark Office: Microsoft reranking results based upon redundancy of...
Why Do People Google Google? Understanding User Data to Measure Searcher Intent
What are people looking for when they type “Google” into Google? What do they want to see when they use “eBay” as a query?...
Goodbye Chicago SES, Day 4
The final day of the conference saw blog posts about the conference’s last three sets of sessions; some video interviews conducted by Lee Odden...
Chicago SES Day 3 Session Coverage
The social side of search came out in some of the blog posts about Chicago SES today. Search Pulse 11, broadcast live last night during cocktail hour...
New Search Patents Granted December 5, 2006 – Tracking Yahoo’s Buzz
Three new search related patents were granted yesterday at the US Patent and Trademark Office to Yahoo, Google, and IBM. The Yahoo Patent looks at...