Brett Middleton

With 3 years of experience in paid media, Brett Middleton is a freelance paid media expert and owner of Brett Middleton Digital. Hobbies include surviving Minnesota winters and beer sampling.

Evaluating PPC talent, part 2: The test

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential...

How do our biases impact PPC performance?

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old...

Broad match: What is it good for?

Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research...

SEM ad copy tips that you may find scary

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the...