AMP: Do or die? Session recap from SMX West
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists plus...
Christine Churchill
Christine Churchill is the President and CEO of KeyRelevance.com, a full service online marketing agency that has been helping businesses succeed online for over a decade. Christine and her team of experienced search marketers offer a variety of services including Pay Per Click Management, Search Engine Optimization, Conversion Enhancements and Analytics Support.
Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors...
Google Ads
Best Practices For Google Enhanced PPC Campaigns
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to...
Pro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have plunged...
PPC
Eight Keyword Research Mistakes That Are Costing You Money
One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them...
PPC
Using the Web Developer Toolbar For Search And Usability
One of my favorite plug-ins is the Firefox Web Developer Toolbar. Don’t be fooled by the name. While it’s specifically designed for web...
SEO
Ten Strategies For Avoiding Search Marketing Burnout
Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but...
Content
Does Your Site Have Sex Appeal?
The secret’s out: men and women are different—in person and online. Gender differences matter in web design, content, and marketing. It takes...
PPC
Taking The Fear Factor Out Of Paid Search For Small Businesses
A friend recently presented me with a tiny kitten she and her daughter rescued from a busy intersection. This kitten was not particularly adept at...
Analytics & Conversion
Offline Conversion Tracking: The Missing Metric
“I know that half of my advertising dollars are wasted…I just don’t know which half.” It’s not a joke: it’s an...
Analytics & Conversion
Time For A Site Redesign?
Since the 1990s, usability experts and site visitors have been chanting the same web design mantra: Make your site easy-to-use, professional…...
Analytics & Conversion
Putting Your Small Business On The Map
Online maps: we use them everyday for purposes as varied as finding out how to meet our friends at a new restaurant to sending out invitations to our...
SEO
When Ignorance Isn’t Bliss, Part 2
Last week in Part 1 of What You Don’t Know About Your Web Site Can Hurt You, I revealed a few scary secrets most small business webmasters...
SEO
When Ignorance Isn’t Bliss: What You Don’t Know About Your Web Site Can Hurt You
It’s tough to be a small business in today’s fast paced world. Small businesses not only have to know their core industry inside out, but...
Free Web Design Tools From The Big Three: SEO Friendly Or Not?
Today’s article is a follow-up on our earlier review in which I looked at the capabilities and usability of the big three search engines’...
SEO
Up Close & Personal With Robots.txt
The Robots.txt Summit at Search Engine Strategies New York 2007 was the latest in a series of special sessions with the intent to open a dialog...
Content
Free Page Creator Tools From The Big Three: Trash or Treasure?
Have a small business in need of a website, but no budget for professional design services? Yahoo, Google and Microsoft all offer free small business...
PPC
Survival of the Nimble
I bend but do not break. Those six words, penned by poet Jean de La Fontaine in 1668, describe one of the most important strengths of a small...