One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them out. People enter search terms into a search engine and the engine provides sites and ads that are relevant to the terms. This arrangement is beneficial for the user because […]
Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but soon you’re regularly pulling 12 hour days with no vacations. There’s intense pressure to achieve high search rankings and triple digit ROIs to keep clients happy in a dynamic industry […]
Online maps: we use them everyday for purposes as varied as finding out how to meet our friends at a new restaurant to sending out invitations to our child’s birthday party. Maps are valuable graphical presentations of how to get to a certain place. Most companies that depend on local customers are beginning to recognize […]
It’s tough to be a small business in today’s fast paced world. Small businesses not only have to know their core industry inside out, but now they have the additional burden of being proficient in online marketing. Since many small businesses have limited staff, most people within these companies wear multiple hats, from CEO to […]