3 ways to make sense of YouTube’s messy attribution
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
Cory Henke, a digital advertising expert with over 15 years of experience in the industry. As the founder of Variable Media, a successful ad agency with a focus on data and analytics, particularly in the realm of video advertising on YouTube, Cory has been helping businesses succeed in the world of digital advertising for over 6 years. In addition to running his own agency, Cory has also been sharing his wealth of knowledge and experience as a speaker at conferences for the past 5 years.
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
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Cory Henke | Oct 16, 2024 at 10:00 am ETHere's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Cory Henke | Aug 19, 2024 at 8:00 am ETLearn the value of building your brand through video, with tips on content types, production strategies and more.
Cory Henke | Jun 14, 2024 at 9:00 am ETExplore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.
Cory Henke | Apr 12, 2024 at 9:00 am ETNew Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
Cory Henke | Feb 9, 2024 at 8:00 am ETLearn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
Cory Henke | Jan 24, 2023 at 9:00 am ET