Ed O'Keefe

Ed O’Keefe is the Vice President of Product Strategy and Management at Marchex.

Local Marketing

The Local Mobile Opportunity … “Yes We Should.”

Last week’s inauguration was a great time to reflect. Witnessing such an inspirational, historic event combined with the ground-swell of optimism gave me a renewed sense of purpose and possibility. Professionally, it made me think about how I can get even more resourceful in my marketing approach and solving the problems of my valuable clients.

Local Marketing

Challenges & Opportunity In Local Advertising

More national advertisers are using online local advertising to generate leads and drive offline sales. The strategies for successful local online advertising are not the same as general online or search advertising and measuring results can be challenging. That’s why so many national advertisers, agencies and online advertising resellers are reaching out to partners to […]

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