Target ROAS in Google Ads: 5 key considerations
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
George Prodanov is the Head of Paid Media at Love Energy Savings, the UK's leading utilities marketplace. He is a performance marketing expert with over 10 years of experience in-house, agency-side, and as a consultant. George’s core expertise lies in paid search, where he’s delivered highly profitable campaigns across 27 countries and 18 languages for private equity-backed businesses, FTSE 100 brands, and SMBs. He has successfully managed large-scale marketing budgets in various sectors including energy, financial services, technology, supply chain & logistics, and telecommunications.
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
George Prodanov | Sep 11, 2023 at 9:00 am ET