How to reverse-engineer LLM brand visibility and why it matters
Learn how to analyze AI outputs, uncover visibility gaps, and strengthen your brand’s presence to appear in LLMs and AI search results.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Gus Pelogia is a journalist turned SEO, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He’s spoken at events such as BrightonSEO, Semrush Spotlight, LondonSEOXL, Tech SEO Summit and many more conferences across Europe. Gus is also a contributor to Moz, Wix and other well-known industry blogs.
Working in cross-functional teams next to editors, UX, engineers, data scientists and product managers, he aims to make SEO accessible and easy to understand. His work is focused on discovery, SEO A/B testing, AI uses to improve SEO results and build new features and products from scratch.
He’s Brazilian-born but started his SEO career abroad since 2012, working in-house and for agencies in Argentina, the Netherlands, and finally Ireland, where he's been based since 2016.
A frequent guest on SEO podcasts, Gus has been invited to talk about SEO & Product in shows, such as Crawling Mondays, The SEO Sprint, Voices of Search and many others. You can also find his articles on guspelogia.com.
From link building to migrations, local and enterprise, Gus has done a bit of everything in SEO. Prior to his marketing career, he worked for some of the largest media outlets in Brazil. One of his most successful ventures was a blog on MTV, and his book Diário de Palco, where he profiled ten people involved in the independent rock scene in Brazil.
Learn how to analyze AI outputs, uncover visibility gaps, and strengthen your brand’s presence to appear in LLMs and AI search results.
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Gus Pelogia | Feb 3, 2026 at 12:21 pm ETAs search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track visibility across platforms.
Gus Pelogia | Dec 17, 2025 at 1:35 pm ETLearn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search.
Gus Pelogia | Nov 17, 2025 at 1:17 pm ET