How to incorporate search demand in your campaign optimizations
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.
India Ruiz-Camacho is a Paid Search Associate Media Director at dentsu. She was part of COOP’s first cohort of Digital Marketing students, learning the fundamentals of Paid Search, Paid Social, SEO, and Analytics.
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.
India Ruiz-Camacho | Apr 16, 2021 at 11:25 am ET