Technical SEO testing: How to build a stronger experiment
The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend.
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Lauren Busby's latest articles
Why log file analysis matters for AI crawlers and search visibility
Track how AI crawlers access your site, identify crawl gaps, and understand what content gets missed using log file data.
Why content that ranks can still fail AI retrieval
AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse.
Canonicalization and SEO: A guide for 2026
Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices.
A technical SEO blueprint for GEO: Optimize for AI-powered search
Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search.
How to use Google Gemini for better SEO
Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis.
DeepSeek & SEO: What you need to know
Curious about DeepSeek? This open-source LLM offers unique advantages for technical SEOs, from coding support to scalable automation.
Does generative AI save time, money and resources in SEO?
Explore AI's impact on SEO efficiency, cost-saving and resource management through these real-world use cases.
Unraveling Google Navboost and building user trust through UX
By providing your users with the best experience possible, positive search rankings will naturally follow.
How to build a custom GPT to redefine keyword research
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Supercharge your SEO tool stack for 2024 with AI
Weave AI into your 2024 SEO strategy with this selection of tools for keyword research, competitor analysis, content creation and more.
How to use Bard to get ahead of Google algorithm updates
Here's how Bard's real-time insights and direct access to Google resources can help you navigate algorithm changes.
What your enterprise SEO audit may be missing
Build a strong SEO foundation for your enterprise website. Learn how to bridge the gaps in your technical SEO with this guide.
How ChatGPT plugins can up your SEO game
Discover innovative ways to elevate your keyword research, content optimization and link building strategies with ChatGPT plugins.
How to use AI and Chrome extensions for quick SEO wins
Seven actionable, quick SEO wins you can achieve by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.