How paid placements will evolve alongside AI-powered search
Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how.
Lisa Lacy's latest articles
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
3 questions SEOs are fielding in the wake of AI-powered search
As Google and Microsoft's race toward AI-powered search heats up, clients are trying to understand what the news means for their brands.