How to empower your SEO and digital marketing strategy with data
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.
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Marcela De Vivo's latest articles
Using digital PR to earn links and rank for your target keywords
Here are the steps you'll need to take to create a winning digital outreach campaign and build links.
How to create captivating, compelling and optimized content
Learn how to identify entities and topically-related keywords, optimize for on-page elements and build content that will stand out.
How to audit your site’s backlink profile
Auditing your backlinks is a process that should be part of your regular SEO routine. Here's a guide on how to do it.
What to look for in a technical SEO audit
These technical optimizations will become the key differentiating factors for ranking better than your competitors.
An SEO guide to audience research and content analysis
Target audience research is crucial for understanding the buying stages of your ideal customers. Here's how to do it.
Baseline analysis for your SEO strategy
Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here's how to find the data you need.
R.A.C.E to success: A strategic framework to win at SEO
You can find success in your SEO strategy by following these steps.