Contributor

Michel van Luijtelaar

Co-Founder

Company

About Michel van Luijtelaar

Michel is co-founder of GMBapi.com, a local SEO and reputation management software company, that focuses on optimizing the Google platforms. Michel enjoys measuring marketing and has had roles related to this at Google for 13 years. He is a passionate traveller and ice hockey player, trainer, and coach. Don't get him started on the great city of 's-Hertogenbosch.

Michel van Luijtelaar's latest articles

SEO

Calls and clicks keep falling as Google Maps becomes the destination

New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.

Michel van Luijtelaar | Aug 31, 2026 at 12:00 pm ET

SEO

Your local rankings look fine. So why are calls disappearing?

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.

Michel van Luijtelaar | Feb 5, 2026 at 1:49 pm ET

SEO

Why Google is deleting reviews at record levels

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.

Michel van Luijtelaar | Dec 22, 2025 at 10:00 am ET

SEO

Google’s review deletions: Why 5-star reviews are disappearing

Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.

Michel van Luijtelaar | Dec 20, 2024 at 10:21 am ET