SMX Advanced session recap: Mobile-first and AMP
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.
Patrick Stox is product advisor, technical SEO and brand ambassador at Ahrefs. He’s an organizer for the Raleigh SEO Meetup, Raleigh SEO Conference, Beer & SEO Meetup, Findability Conference, and moderator on /r/TechSEO.
Google changed the way it works, and no one really noticed
If you missed the changes Google made late last year on labeling country services, you're not alone. Contributor Patrick Stox goes through the update and explains why you're seeing a better experience for local users.
Google Search Console
4 hreflang tag errors Google corrects for you
Can we fix it? Yes we can! Do we need to? Contributor Patrick Stox says it may not be worth your time to fix hreflang tags since Google is probably fixing them for you.
Stop! Think twice before using nofollow on your website
Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
What people get wrong about keyword cannibalization
Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue.
What’s next for technical SEO?
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.
Google Search Console
How to keep your staging or development site out of the index
You generally wouldn't want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips.
Google Search Console
Tips to troubleshoot your technical SEO
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.
Amazon
Canonical tags gone wild
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.
Amazon Advertising
20 of Google’s limits you may not know exist
Don't get caught off guard by limitations you weren't aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts.
Content
Designing content for the mobile-first index
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's easy to read on a smaller screen? Columnist Patrick Stox has some ideas.
Apple
The AMP is a lie
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
Amazon Advertising
What you need to know about Referrer Policy
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with 'noreferrer.' Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.
SEO
Canonical tags are easy, right? What’s the worst that could happen?
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation.
Google Search Console
1,000 ways to redirect
What's in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts.
SEO
Easy visualizations of PageRank and Page Groups with Gephi
Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure.
Apple
Broken link building made easy
Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.
Google Search Console
Fun with robots.txt
Columnist Patrick Stox provides some dos and don'ts for creating your robots.txt file -- along with examples of companies who have gotten creative with their files.
Google Algorithm Updates
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.