Shalom Gonzalez

Shalom Gonzalez is a performance marketing expert who specializes in scaling paid media programs across Google and Microsoft. She's managed eight-figure budgets and knows what it takes to hit aggressive growth targets without sacrificing efficiency. Her expertise runs deep across the toolkit—from feed optimization and audience segmentation to AI-driven solutions. Shalom believes the best paid media strategies combine creative problem-solving with ongoing experimentation. As a lifelong learner, she's exploring how AI is reshaping the industry and what that means for practitioners who want to stay ahead.