From content creation to content orchestration: How agentic AI changes the role of content strategists
Agentic AI is shifting content strategists from writing copy to orchestrating workflows. Here's what the new role demands and what stays human.
Stephanie Trovato is a B2B content strategist and freelance copywriter specializing in SaaS, martech, and enterprise tech. With over a decade of experience, she partners with leading brands like HubSpot, monday.com, Oracle, and WellSaid Labs to develop high-impact content that drives growth.
Agentic AI is shifting content strategists from writing copy to orchestrating workflows. Here's what the new role demands and what stays human.
Stephanie Trovato | Sep 2, 2026 at 4:44 pm ET