What AI adoption in market research means for agency and brand marketers
A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods.
However, the same study finds a sharp divide around synthetic data. While it’s occasionally used to boost niche sample sizes, a full 60% of respondents view it negatively, citing concerns around ethics, authenticity, and reliability.
Download the full report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.
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