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Bing now supports ClaimReview markup for fact labels in search

9 months after Google began support fact labels in search, Bing now added markup support for ClaimReviews, the annotations behind fact checking labels.

Barry Schwartz on July 27, 2017 at 9:58 am

Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation.

The new section for Bing’s ClaimReview says “ClaimReview annotations should be used to convey that the page contains fact check information. This may be used to display enhanced captions on Bing that help convey this information to users.”

Bing said that when you use this tag for your articles and content, it is important that the underlying page meets the following characteristics of fact-checking sites:

Contains claims and fact checks that are easily identifiable. Readers should be able to understand what information was checked and what conclusions were reached.
Citations and references should be present and transparent, including references to primary data sources.
The tag must be representative of the fact checking done within the article.

Aaron Bradley first spotted this change and said he thinks “Bing will start to annotate search results with fact check information.” Bing has not yet announced anything but that is the logical next step.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.