Bing Officially Shuts Down Bing Shopping

In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Today, if you try to go to the Bing Shopping destination, i.e., bing.com/shopping — you are redirected to Bing’s home page. Bing is using a […]

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bing-shopping-featuredIn August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination.

Today, if you try to go to the Bing Shopping destination, i.e., bing.com/shopping — you are redirected to Bing’s home page.

Bing is using a 301 redirect, so this is a very permanent change.

Merchants who want to be included in Bing Product Search can do so both with paid an organic, non-paid, ways.

For more details, see our story from August.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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