Ecommerce

Fourth of July Google doodle inspired by US’s 1st National Parks director, Stephen Mather

Fourth Of July 2017 Google Doodle

Google is celebrating today’s Fourth of July holiday with a doodle inspired by the US’s first National Parks Service Director and noted conservationist Stephen Mather.

The red, white and blue logo leads to a search for “Fourth of July,” and includes images of deer, bears, moose and other animals you may find in one of America’s 58 national parks.

According to Google, Mather’s birthday was also on July 4. He was named director of the the National Parks Service — often cited as “America’s best idea” — in 1916 by President Woodrow Wilson, who created the NPS the same year.

“Over a century old, America’s national parks span 84 million acres and host more than 275 million visitors every year,” writes Google on its Google Doodle Blog.

It was 241 years ago today that the Continental Congress voted to adopt America’s Declaration of Independence and proclaim freedom from Great Britain. For all those celebrating, Search Engine Land wishes you a happy 4th of July!

Explore more on

Flag of the United States Google Google Doodle Independence Day Search Engine Land United Kingdom United States
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.