WebMCP explained: Inside Chrome 146’s agent-ready web preview
WebMCP exposes structured website actions for AI agents. See how it works, why it matters, and how to test it in Chrome 146.
Google Chrome
Google Chrome is a cross-platform browser first launched in 2008. It is the most popular internet browser, occupying over 60% of its market share as of February 2022.
We invite you to read our guides and tips for using Google Chrome, along with the latest news and feature updates.
Google scraps new cookie prompt in Chrome
Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
Google Search now uses Speculation Rules API to make search faster
Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.
Google Chrome site engagement service metrics
In Chrome, type chrome://site-engagement/ to see which sites you engage with the most.
Google Chrome mobile adds local places to Chrome Actions
Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.
Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
Microsoft serving ads for Bing in Google Chrome
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware.
Google Chrome updates search suggestions
Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
Google Chrome adds search suggestions, trending searches on mobile
Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research.
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Google Chrome adds 3 site search shortcuts
Adding @bookmarks, @history or @tabs into your Chrome address bar should help speed up your searches in these categories.
Google AdSense FLEDGE API testing delayed until September
The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites.
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
Google Chrome’s Topics API test going public July 1
Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.
Chrome will show Google Lens results in the same browser tab
Instead of Google opening a new window, the Google Lens results will be on the right side of the page.
Google adds Journeys to Chrome: search your history by topic
Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.
Chrome will show updated pricing in the tabs grid on mobile
Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
Google Chrome makes Omnibox prefetch faster for your default search engine
This not only will work in Chrome for Google Search but potentially can work for any default search provider.
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all
Chrome tests Google side search in the browser
Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way.
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.
Google Chrome to crack down on battery- and data-sucking display ads
The move follows other efforts to block "annoying" ads from loading on the browser.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
SMX Overtime: Your questions answered about Google penalties and their impact on websites
SMX London attendees asked SEO expert Fili Wiese a wide-ranging number of questions about penalties, indexing, crawling and more.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Updated: The big list of Google Easter eggs
A surprise with each search.
SearchCap: Google launches Google Dataset Search, insider look at SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
Google Chrome now shows search result answers in the omnibox by default
Chrome 69, Google's latest browser version, also removes the green label for HTTPS URLs.
Search and direct mobile navigation surpass Facebook as traffic referrers
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.