Google Click To Call Ads In UK Allowing More Phone Numbers

The Google AdWords Blog announced they are now allowing UK advertisers to use more types of non toll-free numbers in the United Kingdom within the click to call AdWords program. Google said, “until now, you could only include free phone numbers (e.g. those starting with ‘0800’), or phone numbers with a local area code (e.g. […]

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The Google AdWords Blog announced they are now allowing UK advertisers to use more types of non toll-free numbers in the United Kingdom within the click to call AdWords program.

Google said, “until now, you could only include free phone numbers (e.g. those starting with ‘0800’), or phone numbers with a local area code (e.g. starting with ‘020’ for London).” Now, Google is allowing more types of numbers to appear in the click-to-call ads. Specifically those beginning with 0843, 0844, 0845 and 0870.

These ads can be seen on iPhone, Android-powered devices or those running Palm OS. Here is a sample ad:

UK Phone Numbers in Google Mobile


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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