Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of code.
Google is simplifying the setup for tracking website call conversions in AdWords.
Now, instead of having to add a tag each time a phone number is listed on the landing page, you only have to add one piece of conversion tracking code on your site.
Google says the new process is designed to support tracking for one phone number. You can find more details on the support page.