Hitwise: Google Again Hits New High; Microsoft & Yahoo Again New Lows

Hitwise

released the latest statistics for search engine share in the United States
for April 2008. Google has again hit a new high, jumping up 0.65% from the
prior
month’s high, to 68% of the US search market. Microsoft and Yahoo hit all-time
lows — though Yahoo, at least, only drops by 0.1% further from its low last
month. Microsoft dropped about 0.4%. Highs are based on data going back to
August 2006.

The four major search engines stack up as follows:

• Google: 67.9%
• Yahoo: 20.3% (unrounded, 20.28%)
• Microsoft: 6.3% (unrounded, 6.26%)
• Ask: 4.2% (unrounded, 4.17%)

The trend over time? Here’s the past year’s worth of data:

Caveat Time!

As a reminder, my general rules when evaluating popularity stats:

• Avoid drawing conclusions based on month-to-month comparisons. Lots
  of things can cause one month’s figures to be incomparable to another month.
  It’s better to see the trend across multiple months in a row.
   
• Avoid drawing conclusions based on one ratings service’s figures.
  Each service has a unique methodology used to create popularity estimates.
  This means that ratings will rarely be the same between services. However, a
  trend that you see reflected across two or more services may give you faith in
  trusting that trend.
   
• Consider Actual Number Of Searches: While share for a particular
  search engine might drop, the raw number of searches might still be going up
  (and thus they might be earning more money, despite a share drop). This is
  because the "pie" of searches keeps growing, so even a smaller slice of the
  pie might be more than a bigger slice in the past. See
  Nielsen NetRatings:
  August 2007 Search Share Puts Google On Top, Microsoft Holding Gains for a
  further explanation of this.

Also specifically for Hitwise, you don’t see AOL on the chart because Hitwise
doesn’t break it out. Instead, it is included in the "Other" figure. Hitwise
generally undercounts AOL’s share; other services put it at 4 percent or higher.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.