Microsoft Bing Chat launches quality improvements

These updates include a higher response rate and less hallucinations.

Chat with SearchBot

Microsoft released version 96 of the Bing AI chat feature earlier this morning. This new update brings quality improvements such as a higher response rate to chats and also fewer “hallucinations,” Mikhail Parakhin, the CEO of Bing, wrote on Twitter.

What is new. Mikhail said the two main improvements to Bing AI chat include:

  • Significant reduction in cases where Bing refuses to reply for no apparent reason
  • Reduction of instances of hallucination in answers

Here are those tweets:

As a reminder, Microsoft had to limit the number of chats due to these issues.

Tone not live. Yesterday, Mike Davidson, Corporate Vice President, Design & Research at Microsoft, on Twitter said the ability to pick a tone for Bing Chat was live for some, but Mikhail said not just yet. It might launch in the coming days, he said.

Why we care. Again, it’s fascinating to follow all these rapid changes from Microsoft on its new Bing AI Chat. Keeping an eye on what Microsoft is doing to improve the quality of the results, how it responds to criticism, and more is something that is not just fun and exciting to stay on top of, but may teach us about how we can leverage these features to garner more traffic to our sites.

I wonder if anyone will pick up on these quality improvements but the speed of these updates to Bing Chat is so much fun to see.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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