Reprise Media Acquired By Interpublic

A quick heads-up and congrats to the gang at
Reprise Media, which has now been
acquired by global advertising company
Interpublic. Reprise will remain an independent company within
Interpublic, as part of the newly
formed Futures Marketing Group.

Reprise will be the first company to reside within FMG. Other assets there
include the IPG Emerging Media Lab and investments in Facebook, Spotrunner &
Spongecell. More news from the official

release and Reprise blog post here.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.