This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
Topic: Reprise Digital
Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
SearchCap: The Day In Search, September 23, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Measure The Value Of A Fan Or Follower In Social Media It’s hard to justify the time spent on social media account management. But there are ways to measure […]
What, Where, When: Travel & Local Search Combine @Goby.com
Coming out of (private) and into public Beta today is a new hybrid travel and local search engine, Goby.com (GO-be), a new entrant into the foray of “deep web” search technology, led by a founding team with web and search experience from Endeca (CEO Mark Watkins), Lycos (Jim Fell) and Reprise Media (CTO Vince Russo), […]
SearchCap: The Day In Search, July 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
SearchCap: The Day In Search, June 13, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Searcharazzi: Touring the SEM Graveyard
Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms that have grown and multiplied during […]
SearchCap: The Day In Search, April 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Searcharazzi: Google Hearts DoubleClick
Searcharazzi asks: Why must all the good rumors come out on Friday afternoon? Today’s announcement that Google has indeed acquired DoubleClick for $3.1 billion in cold hard cash puts to shame even the juiciest details from this week’s SES New York show – from Reprise Media’s announcement that it was picked up by IPG to […]
SearchCap: The Day In Search, April 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Reprise Media Acquired By Interpublic
A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group. Reprise will be the first company to reside within FMG. Other assets there include the IPG Emerging […]
SearchCap: The Day In Search, Feb. 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Searching For Super Bowl XLI
The Super Bowl is known by advertisers as one of the biggest marketing events of the year, but do search ads play a part of that? Reprise Media released this years Super Bowl Search Marketing Scorecard that explains that although there were improvements from last year, this year was still lacking in terms of integrating […]