SearchCap: AdWords Snippet Extensions, Google Antitrust & Google Featured Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• New AdWords Structured Snippet Extension Is Rolling Out

  The latest extension gives advertisers more control in choosing which key features to highlight in their ads.

• Google Comes Out Swinging, Denies All Antitrust Charges In Shopping Search

  In a formal filing and in a companion blog post by Google SVP and General Counsel Kent Walker, Google has vigorously denied that it has abused its market position in search. Instead, it characterized its actions and UI changes as directed toward quality and improving the user experience. In the blog post entitled “improving quality […]

• How To Save On SEO Without Being Cheap

  Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning.

• Swapped Out: Losing A Google Direct Answer [Case Study]

  When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.

• Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House

  Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook in Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Facebook Signals That It Will Start Cracking Down On Video Piracy
• Wistia Video Marketing Platform Launches Enterprise Plan For Large-Scale Businesses
• Google Debuts New In-App Interstitial Designs For App Install And Text Ads
• IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit
• Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
• BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM
• Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search
• Account-Based Marketing: Back To Basics
• Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House

Search News From Around The Web:

Industry

• ‘Puzzles Are Fun. Search On’: Google Cops to Secret Recruiting Tool Baked Inside Search, Re/code
• Google Has a Secret Interview Process… And It Landed Me a Job, thehustle.co
• Moz’s Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool, Moz

Link Building

• You’re Not Ready for Link Building Without Linkable Assets, theupperranks.com
• Backlink Analysis: How to Judge Good Links from Bad, BruceClay.com

Searching

• Google Reverse Image Search Bug Fixed?, Search Engine Roundtable
• Improving Public Alerts for hurricane season, Official Google Blog
• The most embarassing Google searches from every US state, Business Insider

SEO

• SEO 101: 3 Ways to Break into the SEO Scene, SEMrush Blog
• 6 Essential Trust Signals For Your Website To Follow, koozai.com
• Announcing: Yoast Academy, Yoast
• Google Search Console Index Status Count Sudden Drop After August 16th, Search Engine Roundtable
• Part 3 – The Evolving Data Story Around Wikipedia, Similarweb Blog
• Why Are Press Releases for SEO Bad?, digitalthirdcoast.net

SEM / Paid Search

• Tips For Passing Google’s Mobile Certification Exam, PPC Hero

Search Marketing

• The Google NoHack Hangout On Web Site Security Issues, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.