SearchCap: FTC’s Leaked Google Document, Google & Twitter & Spring Is Here

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Accelerate Your Career With Marketing Analytics You Can Use – March 24 Webcast

  Learn how to use analytics to quickly gain smarter insights and improve marketing performance.

• Search In Pics: Analytics Cupcake, Google Sand Castle & Solar Eclipse

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Solar Eclipse From Google Zurich: Source: Google+ Google Sand Castle Logo: Source: Flickr Google Rock Climbing […]

• Everything You Need To Know About The Google-Twitter Partnership

  Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.

• Need To Grow Your PPC Account? Look To The Search Queries

  Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more.

• Vernal Equinox Marked With A Google Logo To Welcome The First Day Of Spring

  Today’s Google Doodle celebrates Spring with a stop-motion illustration of blooming daffodils, tulips and crocuses.

• Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation

  An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action against the company. In early 2013 the FTC formally decided to close its antitrust investigation against Google demanding only modest changes in the company’s business practices. It turns out […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
• Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls
• How To Increase Conversions On Big Ticket Items
• Gravity4 Buys Native Retargeting Firm Triggit
• Report: Facebook To Turn Messenger Into Its Own Platform
• From Catwalks To Conversions: How Bloggers Become Successful Through Affiliate Marketing
• FTC Report: Google Purposely Demoted Competing Shopping Sites
• Twitter Brings Quick Promote To Android App
• Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads

Search News From Around The Web:

Local & Maps

• Hello Places API for Android and iOS!, Google Geo Developers Blog

Searching

• Follow the NCAA Tournament with the Google app, Inside Search
• Google Drops Who +1 A Page In Google’s Search Results, Search Engine Roundtable

SEO

• Google Updating Their Search Results? Possible Google Algorithm Update., Search Engine Roundtable
• Headline Writing and Title Tag SEO in a Clickbait World – Whiteboard Friday, Moz
• How to Craft the Perfect Local SEO Strategy, Ignite Visibility
• SEO: Using Data to Drive Performance, www.practicalecommerce.com

SEM / Paid Search

• 4 Unconventional Ways To Do PPC Keyword Research, www.beyondthepaid.com
• 5 Tricks To Make Your Pay Per Click Profitable This Year, PPC Hero
• Taking Over a Pay Per Click Account? Quick Checklist for Auditing Before Making Changes, The SEM Post

Search Marketing

• Video: Google Update, Doorway Pages, Mobile Algorithm, AdWords Fresh & FTC Leak, Search Engine Roundtable