SearchCap: Google Drops Author Stats, Google Shopping Merchants Ship & Reconsideration Requests
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool Google launched new features today to help merchants customize the shipping rates that display in Google Shopping. […]
Barry Schwartz on August 5, 2014 at 5:01 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool
Google launched new features today to help merchants customize the shipping rates that display in Google Shopping. The shipping configuration tool is now available in Google Merchant Center, and a new shipping label attribute can be used in product feeds to group products with similar shipping requirements. The updates are meant to help eliminate situations […] - Despite Crackdowns, Tech Support Ads In Search Are Still Cause For Consumer Confusion
Just last month, six international tech support scam operators were ordered to pay more than $5.1 million as a result of charges filed by the Federal Trade Commission in 2012. The scammers typically posed as representatives of major technology companies, convinced consumers that their computers were loaded with viruses and got them to fork over […] - In PPC, Low CTR = Low Profits
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in fact, I’d […] - Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools
Google is now showing those who submit reconsideration requests, their original reconsideration request when Google documents that they’ve received it. Google shows this within Google Webmaster Tools messages are. Previous, Google would just confirm they received it and then hopefully respond a few days later with their findings. But now, Google is not just confirming […] - Google Mobile Testing Search Results Snippet Descriptions
Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results. I personally cannot replicate it but @northeasternext shared several screen shots with me to show this in […] - Google Quietly Removes Author Stats From Google Webmaster Tools Labs
In December 2011, Google launched author stats within Google Webmaster Tools, giving those who used authorship across sites, statistics on how well their content did. Author stats were unique in that it would show you how many impressions and clicks your content received not on a site by site basis but rather across all sites […] - 8 Tools To Effectively Organize Your Link Building Campaigns
One of the most difficult parts of a link building campaign can simply be staying organized. Between gathering contact information, sending messages, making phone calls, reading responses, providing content… there’s a lot that goes into it! Plus, let’s be honest — a lot of things can go wrong when you aren’t organized. You don’t want to […] - Live @ SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm
If the changes going on in local search are giving you a headache, you’re not alone. For example, Google’s Pigeon update is a newly released algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The core changes are behind the scenes, but […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
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- #LiveInLevis Site Highlights Hipsterific Lives Of Others… And E-Commerce
- Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers
- How To Corrupt The Social Data You’re Gathering (And Kill Your Focus Group In The Process)
- LinkedIn’s Sales Navigator Splits Into Separate App For Standalone Social Selling
- How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why
- New ‘Publisher Center’ Released To Take The Headache Out Of Google News
Search News From Around The Web:
Industry
- Interview with the Lady of SEO, Jane Copland, www.setalks.com
Link Building
- How To Do A Link Audit For Your Own Company, Search Engine People Blog
SEO
- 10 Questions To Ask Before Using An SEO Agency, koozai.com
- How Our Traffic Changed When Google Pulled Author and Video Snippets, Moz
- SEO is awesome when you make it part of your (marketing) team, Vertical Leap
- Why You Should Avoid Numbers in Your URL, Graywolf’s SEO Blog
- How to Go Incognito for International Search Queries – and Why, Portent
SEM / Paid Search
- Discover Your Account Optimization Level In 5 Minutes, PPC Hero
- Low Keyword Search Volume? No Problem!, PPC Hero
- Free Back-to-School eBook Helps Take Your Ads to the Top of the Class, Bing Ads Blog
Search Marketing
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About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.