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Search Engine Land » Google » Google Mobile Testing Search Results Snippet Descriptions

Google Mobile Testing Search Results Snippet Descriptions

Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results. I personally cannot replicate it but @northeasternext shared several screen shots with me to show this in […]

Barry Schwartz on August 5, 2014 at 9:54 am

google-pigeon2-ss-1920

Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results.

I personally cannot replicate it but @northeasternext shared several screen shots with me to show this in action.

Here is a search result in the mobile interface that shows a snippet of data on Yelp:

google-mobile-collapased

When you click on that box with dots in it, the information will expand to show you knowledge graph like data below:

google-mobile-expanded

I cannot replicate this on any browser on my iPhone, nor within the Google search app.

Image credit to ShutterStock for top graphic


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About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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