SearchCap: Google Penguin 3.0 Details, Panda 4.1 Strategy & Bing Partners With CNN

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How Panda 4.1 Should Change Your Content Strategy

  Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site — and how you should adjust.

• Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage

  Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the 2014 US elections, and all the way through the 2016 Presidential elections. While Bing Pulse […]

• How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies

  Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.

• Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries

  Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile. The Penguin 3.0 release was communicated very poorly by Google. With Google only confirming the update 24-hours after the update […]

• 3 Small Paid Search Optimizations With Huge Impact

  Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It’s the little things that count.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Yahoo Q3: $1.1B In Total Revenue, $1.2B In Mobile Projected For 2014
• Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com
• Yelp Adds Hotel Reservations To Its List Of Booking Services
• 10 Reasons You’ll Want To Attend Our SMX Social Media Conference Next Month
• Adobe, Nielsen Partner On Digital Content Ratings
• The Case For Two CMOs
• AdStage Adds Twitter Ads Support, Multi-Account Management To Self-Serve Platform
• How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
• Universal: Views For First Snapchat Ad Were “In The Millions”

Search News From Around The Web:

Industry

• Google Tries, Fails To Remove Links To Jennifer Lawrence Nude Photos, m.huffpost.com
• Launched: Bing Ads Blog in Portuguese for Brazil, Bing Ads Blog
• SEMPO Responds to Questions About the Proposed Code of Ethics, The SEM Post

Local & Maps

• Explore Gombe National Park through the eyes of Dr. Jane Goodall, Google LatLong
• Google Places Dashboard Updates Delayed By A Few Days, Search Engine Roundtable
• Introducing Webs Local Search: Get Your Business Listed Today!, Marketing Mojo for Small Business

Link Building

• 4 White Hat Link Building Tactics, Search Engine People Blog
• Penguin Update 3.0 Rollout Analysis – How to Understand It, linkresearchtools.com
• Power User Tips: Are you using Flow Metrics properly?, Majestic Blog

Searching

• Knowledge Graph Advances From Google, Stone Temple

SEO

• 3 Musts for a Modern SEO Strategy, SEMrush Blog
• Does Google Use Google News Acceptance As A Search Ranking Signal? Maybe., Search Engine Roundtable
• Google Warns About Using Hovering Menus On Mobile Friendly Sites, Search Engine Roundtable

SEM / Paid Search

• 5 essential tools for Yandex PPC excellence, Russian Search Tips
• Magnetic and Tapad Forge Strategic Alliance to Advance Search Retargeting, Magnetic Search Retargeting
• PPC Tips For The Software and Technology Industry, PPC Hero

Search Marketing

• Keyword research tools: which ones to use?, Yoast
• More than Keywords: 7 Concepts of Advanced On-Page SEO, Moz