SearchCap: Google Penguin Rolls On, AdWords Editor Revamped & Mobile-Friendly Labels Go Global

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Says Penguin To Shift To “Continuous Updates”
  Google To Continuously “Optimize” The Penguin Algorithm As It Goes
• Google Overhauls AdWords Editor: Version 11 Released Globally
  Editor now supports more bulk editing features and enables side-by-side window viewing.
• Google Mobile Friendly Label Goes International
  The mobile-friendly label in the Google mobile search results is now available in all languages.
• NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015
  Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land’s conference on March 4, 2015.
• Google Launches Custom Columns In AdWords For Deeper Metric Segmentation
  Advertisers can segment metrics at the campaign and ad group levels.
• Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
  Columnist Mona Elesseily explains why multi-device attribution is important and explores solutions for finding credible data on customers using two or three digital devices.
• The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
  Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Google Rolling Out Search App Engagement Ads With Deep Linking
• Facebook Updates Trending & Gives It A Mobile Push
• Is Your 2015 Integrated Digital Marketing Plan Complete?
• Google Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice Awards
• Police Department Stunt Surprises Pulled-Over Drivers With Christmas Gifts
• NYT Best-Selling Author Of Click Bill Tancer To Keynote SMX West 2015
• Instagram Hits 300 Million Active Users, Adds Badges For Verified Accounts
• In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors
• Velcro Industries Vice President Of Global Marketing Proves It Takes An Eye For Design To Create A Brand That Sticks
• Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
• Google’s Responsive Lightbox Ads Now Available In AdWords
• Twitter And Facebook Launch Their 2014 “Year In Review” With Top Content, Trends & More
• The Email Year In Review: Data, Data Breaches & Multi-Screen Consumers

Search News From Around The Web:

Industry

• Women in Search With Over 15 Years of Experiences, The SEM Post

Local & Maps

• Map this way—Google My Maps now in Drive, Google LatLong

Searching

• Answer–part 2: What’s going on in this file?, SearchReSearch
• Google Mobile Search Now 150 Milliseconds Faster, Search Engine Roundtable
• Google Removes Old Firefox Start Page, Google Operating System
• Search Challenge (12/10/14): Finding measures of things, SearchReSearch

SEO

• How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites., Adam Sherk
• 13 of the Stupidest Things You Can Do in SEO, Ignite Visibility
• Lessons from the Front Line of Front-End Content Development, Moz
• Naughty Or Nice: Which List Is Your SEO On?, Renegade Search

SEM / Paid Search

• Celebrate the most creative, engaging, and unique ads of 2014, AdWords Agency Blog
• Google AdWords Enables Custom Columns With Metrics You Want, Search Engine Roundtable
• How Can Marketers Work to Measure Total Paid Search Value?, RKG Blog
• Marketplace Insights: Top 4 New Year’s Tips for UK Finance & Insurance Marketers on Yahoo Bing Network in 2015, Bing Ads Blog
• The Tools Trifecta: Bing Ads Editor, Bing Ads Intelligence and the Ad Preview Tool, Bing Ads

Search Marketing

• Don’t Wait For A Google Decline For Search Success, webpresence.tv

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.