SearchCap: Google Penguin Rolls On, AdWords Editor Revamped & Mobile-Friendly Labels Go Global
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Barry Schwartz on December 10, 2014 at 5:00 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Says Penguin To Shift To “Continuous Updates”
Google To Continuously “Optimize” The Penguin Algorithm As It Goes - Google Overhauls AdWords Editor: Version 11 Released Globally
Editor now supports more bulk editing features and enables side-by-side window viewing. - Google Mobile Friendly Label Goes International
The mobile-friendly label in the Google mobile search results is now available in all languages. - NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015
Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land’s conference on March 4, 2015. - Google Launches Custom Columns In AdWords For Deeper Metric Segmentation
Advertisers can segment metrics at the campaign and ad group levels. - Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Columnist Mona Elesseily explains why multi-device attribution is important and explores solutions for finding credible data on customers using two or three digital devices. - The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Rolling Out Search App Engagement Ads With Deep Linking
- Facebook Updates Trending & Gives It A Mobile Push
- Is Your 2015 Integrated Digital Marketing Plan Complete?
- Google Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice Awards
- Police Department Stunt Surprises Pulled-Over Drivers With Christmas Gifts
- NYT Best-Selling Author Of Click Bill Tancer To Keynote SMX West 2015
- Instagram Hits 300 Million Active Users, Adds Badges For Verified Accounts
- In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors
- Velcro Industries Vice President Of Global Marketing Proves It Takes An Eye For Design To Create A Brand That Sticks
- Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
- Google’s Responsive Lightbox Ads Now Available In AdWords
- Twitter And Facebook Launch Their 2014 “Year In Review” With Top Content, Trends & More
- The Email Year In Review: Data, Data Breaches & Multi-Screen Consumers
Search News From Around The Web:
Industry
- Women in Search With Over 15 Years of Experiences, The SEM Post
Local & Maps
- Map this way—Google My Maps now in Drive, Google LatLong
Searching
- Answer–part 2: What’s going on in this file?, SearchReSearch
- Google Mobile Search Now 150 Milliseconds Faster, Search Engine Roundtable
- Google Removes Old Firefox Start Page, Google Operating System
- Search Challenge (12/10/14): Finding measures of things, SearchReSearch
SEO
- How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites., Adam Sherk
- 13 of the Stupidest Things You Can Do in SEO, Ignite Visibility
- Lessons from the Front Line of Front-End Content Development, Moz
- Naughty Or Nice: Which List Is Your SEO On?, Renegade Search
SEM / Paid Search
- Celebrate the most creative, engaging, and unique ads of 2014, AdWords Agency Blog
- Google AdWords Enables Custom Columns With Metrics You Want, Search Engine Roundtable
- How Can Marketers Work to Measure Total Paid Search Value?, RKG Blog
- Marketplace Insights: Top 4 New Year’s Tips for UK Finance & Insurance Marketers on Yahoo Bing Network in 2015, Bing Ads Blog
- The Tools Trifecta: Bing Ads Editor, Bing Ads Intelligence and the Ad Preview Tool, Bing Ads
Search Marketing
- Don’t Wait For A Google Decline For Search Success, webpresence.tv