SearchCap: Search Ad Copy, Google My Business & Marketing Plans

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Big Digital Marketing Resolutions For 2016
  According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning for the next.
• 5 Search Ad Copy Resolutions For 2015
  It’s often overlooked in favor of the new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign.
• How Medical Practices & Practitioners Should Set Up Google My Business
  It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.”
• Search Engine Land’s SMX West Conference Rates Increase Saturday – Register Now
  Search Engine Land’s – SMX West conference rates increase Saturday, January 31st. Register now and save on all passes! Join us March 3-5 in San Jose for: Cutting edge tactics. Choose from over 60 sessions on paid search advertising (PPC), search engine optimization (SEO), local search, mobile marketing and more. Check out the agenda. Unbiased, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Top 10 2015 Super Bowl Commercials: Budweiser’s “Lost Dog” In the Lead With 7 Million Views So Far
• How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
• Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing
• Björn Borg Introduces New Fashion Line With Online Game
• Facebook Launches Opt-In Local Place Tips
• Tumblr Goes Long Form With New ‘Bloggy’ Update
• More Super Bowl 2015 Commercials & Teaser Ads: GoDaddy’s Puppy Causes A Stir & Budweiser’s Finds Its Way Home
• Google Will Retire “Other Interests” Display Network Targeting Feb 17
• Google Analytics Simplifies Remarketing Set Up With “Instant Activation”
• Growth In Android-To-iPhone “Switchers” Coming From Outside US
• How Marketers Can Keep Pace As Mobile Rises And Matures
• What Google’s New Inbox Means For Marketers
• Parse.ly Launches New Analytics Platform With Visitor Engagement & Retention Data
• Search Engine Land’s SMX West Conference Rates Increase Saturday – Register Now
• Facebook Now Gets 3 Billion Video Views A Day

Search News From Around The Web:

Industry

• Search London January 2015 follow-up, pierrefar.com

Local & Maps

• BBB Accreditation: Boring But Bumps Your Local SEO, LocalVisibilitySystem.com
• Syncing Google Earth’s ‘My Places’, Google Earth Blog

Link Building

• Rethinking Outbound Linking, The SEM Post

Searching

• Is Google Killing UK Businesses’ Organic Traffic?, Venn Digital

SEO

• 10 Essentials in Implementing a SEO-Effective Infinite Scroll, Search Engine Watch
• Deindexed on Google? Get Back Your Place in Record Time, SEMrush Blog
• Google News Article Too Long Error : Navigation Part Of Body Content, Search Engine Roundtable
• Google On Free Hosts, Subdomain Penalties & Spam, Search Engine Roundtable
• Leveraging Panda to Get Out of Product Feed Jail, Moz
• New Google Mobile Algo: Google Begins Reducing Visibility for Non-Mobile Friendly Sites That Received Warnings, The SEM Post
• Tweeting a Link to a Page Might Get it Indexed, Stone Temple

SEM / Paid Search

• Combining Your PPC & SEO Strategies, Search Engine People Blog
• Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask, komarketingassociates.com
• Priorities for 2015: Reporting Remodel Coming to Bing Ads, Bing Ads

Search Marketing

• Five Mistakes to Avoid When Using Negative Keywords, Renegade Search

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.