SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How to conduct an SEO content audit
  Sep 13, 2017 by Thomas Stern
  Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.
• Report: Google ending ‘first click free’ to help publishers boost subscriptions
  Sep 13, 2017 by Greg Sterling
  The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.
• A search marketer’s view of Facebook’s advertising platform
  Sep 13, 2017 by Ted Ives
  Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.
• New Google link study shows links are as important as ever for ranking well in search
  Sep 13, 2017 by Barry Schwartz
  A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way.
• Facebook will stop displaying Instant Articles within Messenger
  Sep 13, 2017 by Tim Peterson
  Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
• 7 ways to use people-based search
  Sep 13, 2017 by Digital Marketing Depot
  People-based search lets you reach the right people at the exact moment they show intent to buy. That’s huge. But to get the most out of this new discipline, search marketers need to be able to reach more people and try more use cases.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Fake news! How to recognize bad advice in link building and SEO
• How retailers can put Amazon to work for them
• Facebook tests group video chat app called Bonfire
• A marketing road map for personalization
• Maybe the marketing funnel is dead, too — and here’s what can replace it
• The rise of personal assistants
• 41% report doing majority of their holiday shopping online last year [Survey]
• Facebook will tell brands where their ads appeared, ban certain content from carrying ads
• Hootsuite adds user reviews by integrating ReviewTrackers
• Apple’s ARKit launches a new channel: The hidden layers of reality
• 8 reasons to attend MarTech this October in Boston
• Facebook is consolidating its ad-buying tools and combining its ad placement options
• Maximizing the potential and value of your SEO team
• Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’

Search News From Around The Web:

Industry

• EU lost up to 5.4 billion euros in tax revenues from Google, Facebook: report, Reuters

Search Marketing

• The Power of Search for Marketing, Bing Ads Blog
• A Deep Keyword Research Process That Will Attract More Customers, Search Engine Journal
• Ask yourself these 3 questions to become a successful account manager, Branded3

Searching

• Google Thinks Ted Cruz & Zodiac Killer Are Related, Search Engine Roundtable
• We see strange / odd / interesting things every day…, SearchReSearch

SEM / Paid Search

• How to Create a PPC Analytics Dashboard in Google Sheets, Hallam Internet
• Universal App Campaigns: Steer Performance with Creative Assets, Inside AdWords

SEO

• Change Your HTML, It Can Impact Your Google Search Rankings, Search Engine Roundtable
• Does the Google Interstitials Penalty Impact Your SEO Efforts?, Cognitive SEO
• Google Search Console Updates Rich Cards Report For Job Listings, Search Engine Roundtable
• Optimizing your website menu for SEO, Yoast
• The ultimate SEO glossary, Vertical Leap