Facebook will stop displaying Instant Articles within Messenger

By Tim Peterson

Published: September 13, 2017 at 9:00 am

Fourteen months after Facebook’s Messenger added support for its parent company’s proprietary article format, Messenger will no longer display the Instant Article version of a link when opened within the messaging app. The news was first reported on Tuesday by TechCrunch and confirmed by a Facebook spokesperson.

To read more about Messenger’s decision to remove support for Instant Articles, check out the full version of this article on Marketing Land.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Tim Peterson

Tim Peterson has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.