SearchCap: The Day In Search, December 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• French Court Orders Google, ISPs To Block Or Delist Video Sites
  The High Court of Paris recently decided that French ISPs and search engines (Google, Yahoo and Bing) must completely block access or remove 16 copyright-infringing video sites from their indexes and search results. The case was originally filed in 2011. The successful plaintiffs were several France-based film and TV trade associations, including L’Association des Producteurs […]
• Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
  Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on […]
• Enhance Your Internet Marketing Skills At An SMX West Workshop – Best Rates Available Now
  SMX West workshops deliver the insights and tactics you need to overcome challenges and make your marketing efforts shine. Attend one of six comprehensive workshops held on March 10, just before SMX West on March 11-13. Workshops provide: Comprehensive instruction on topics essential to internet marketing success An intimate learning environment with a small group […]
• Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year
  Bing has released its most popular searches for 2013, including more than 20 “Most Searched” lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched […]
• Three Steps for Crushing Multi-Location Local Search
  Research firm BIA/Kelsey reports that 97% of consumers use online media to shop locally. If you’re a multi-location business, this means it’s more important than ever to be visible to Web users in all your business locations. This column tells you how to crush it. Based on my own daily searches, it’s clear to me that […]
• Maria Callas Gets A Google Logo To Celebrate The Opera Singer’s 90th Birthday
  Today’s Google logo honors opera great Maria Callas on what would have been the singer’s 90th birthday. Born Sophia Cecelia Kalos in New York City on this date in 1923, Maria Callas was a Greek soprano who would become one of the most celebrated opera singers of her time. Along with her mother and sister, Callas […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments
• Advertorial Native Ads To Receive Closer FTC Scrutiny
• Enhance Your Internet Marketing Skills At An SMX West Workshop – Best Rates Available Now
• The Power Of Integration: Best Practices For Combining Customer Relations Data & Your Media Buy
• Amazon Drone Delivery Ready For Takeoff But Are We Ready?
• Google Now Adds Walking & Biking Miles Accrued Over The Month
• Behavior Flow: Better Insights, Better Marketing
• Is An Instagram Messaging Service With @instagram Email On Horizon?
• Get To Know: AARP’s Vice President Of Social Strategy

Search News From Around The Web:

Industry

• How Many Patents Does Google Have? Plenty, MIT Technology Review
• Merry Xmas From Reload Media | 2013, Reload Media Search Strategy
• iAcquire New York Relocates to Silicon Alley, iAcquire
• Search Engine Roundtable’s 10th Anniversary, Search Engine Roundtable

Local & Maps

• Bing Places now available to local businesses in Germany and Spain, Bing Ads Blog
• Improve Local Rankings by Removing Spammers, Whitespark

Link Building

• 5 Things You Need To Know Before Performing A Backlink Analysis, Search Influence
• How to Build Links to Your Social Profiles, Search Engine Watch
• How To Compare Website Competitors in Raven, raventools.com
• What We Have Learnt From Google Manual Penalty Bad Link Examples, davidnaylor.co.uk

Searching

• How do search engines work, jimjansen.blogspot.com
• How Google is transforming disaster relief, Al Jazeera America
• Enhance Your College Search with Wolfram|Alpha, Wolfram|Alpha Blog

SEO

• C’Mon Google, Women are Entities Whose Names Might Change!, Stone Temple
• Differentiate By Identifying What Customers Value Most, SEO Book
• Google Can’t Access Your Content? It Isn’t Long Term Damage., Search Engine Roundtable
• SEO christmas campaigns: Did you use your summer months wisely?, State of Digital
• SEO Domain Migration Gets Tougher in 2013 & How to Fix Things, branded3.com

SEM / Paid Search

• 12 Ad Copy Tips to Try, 3qdigital.com
• Advanced Excel Tips for #PPC Managers, BruceClay.com
• Planning Your 2014 Budgets With Search Trends, PPC Hero
• PPC: A Viable Alternative to Organic Traffic for Bloggers?, ProBlogger

Search Marketing

• 11 Ways I Diversified Traffic Sources for My Blogs to Become Less Reliant Upon Google [With a Surprising Twist], ProBlogger
• Free Shipping Day Offers Big Opportunities for Search Advertisers, Yahoo Advertising Blog
• How To Compete In A Competitive Online Sector, koozai.com