SearchCap: The Day In Search, Feb. 5, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• Google Releases
  New Link Reporting Tools
  For years, Google’s link: command (and see here) has deliberately failed to
  show all the links to a website. This came out of Google’s fear that site
  owners simply wanted the data to try and manipulate rankings — which was
  pretty true. Instead, they only provided a sampling of…
• ClickZ/JupiterResearch
  Wants Your Input
  ClickZ and JupiterResearch are doing their semi-annual Search Marketing
  executive survey, and want your participation. This survey will capture what
  strategies search marketers are pursuing, what features and tools are most
  important to them and where marketers are spending their search dollars. It’s
  a short, 25-question survey, and your responses…
• Local Search
  Best Practices
  Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray
  has just begun a kind of all-star line-up of interviews on "local search tips,
  tricks and secrets" with some industry leading practitioners. These are
  in-depth discussions and most will be worth taking a look at….
• Searching For
  Super Bowl XLI
  The Super Bowl is known by advertisers as one of the biggest marketing events
  of the year, but do search ads play a part of that? Reprise Media released
  this years Super Bowl Search Marketing Scorecard that explains that although
  there were improvements from last year, this year was still…
• A Widgets
  Supersite
  Fond of Yahoo Widgets or Google Gadgets? A new site called Widgipedia.com lets
  you search and browse for web and desktop-based mini-applications across a
  number of different platforms. Widgets can be found in the Widgipedia gallery
  by browsing, identifying items in the “tag cloud,