SearchCap: The Day In Search, October 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Expands International Targeting In AdWords
  Google has tweaked how location targeting works for international searches. It’s a change that allows ads to be seen across countries, not just within countries, when the search query has local intent. According to today’s announcement, advertisers that use either the “default” or “location of interest” setting will be able to target their ads based […]
• People+, A People Search Directory App, Coming To Google Glass In 2014
  People+, a people directory and search app that’s available now on iOS, is coming to Google Glass in 2014. The company bills its service as a “Wikipedia about professionals and companies,” and its unreleased Glass app was selected as a finalist this week at the DEMO Fall conference for emerging technology. As the company’s website […]
• Search In Pics: Matt Cutts Screen, Google+ Cop Car & Google Pipes
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google San Francisco Stairs Slide: Source: Google+ Google+ Police Car: Source: Google+ Pipes at Google’s Office: […]
• Google Launches Expanded AdWords PLAs On Mobile Devices
  Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page. Users can swipe to see more PLAs from their smartphones. Google also enlarged the product images and product titles […]
• 9 Tips For Getting Free Clicks Through Google News
  “News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist. Consider this: does the above quote describe the content of your website? Does your website publish a continuous flow of fresh content about […]
• Gathering New Keyword Insights In A (Not Provided) World
  Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative […]
• Turn Domain Bias In Search Results To Your Advantage
  There’s been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers — those consumers actually choosing to click your link — most likely do. The phenomenon […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Report: Only 45% Of Top 100 Internet Retailers Employ Tag Management Systems
• Google Shares Crack $1,000 Barrier
• Edit On The Go: Facebook’s Post & Comment Editing Mobilizes To iOS Devices Along With Photo Commenting
• Pew: US Tablet and E-Reader Ownership Now At 43 Percent
• Programmatic Ad Buying: A Tactical Primer
• How To Use Site Search To Get Keyword Insights In A (Not Provided) World
• A Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The Future Of Mobile User IDs
• Google Q3 2013 Beats With $14.89 Billion But CPCs, Motorola Down

Search News From Around The Web:

Industry

• seOverflow named as one of Colorado’s Fastest Growing Private Companies, www.seoverflow.com

Local & Maps

• 5 Leading Indicators of the Future of Local Search, streetfightmag.com
• Is There Any SEO Benefit in Varying Your Company Description Across Listings?, localu.org
• How to Rank Higher in Local Search, www.ducttapemarketing.com

Search Marketing

• How To Link AdWords & Google Analytics To Enable AdWords Auto-Tagging Tracking, Cypress North

SEM / Paid Search

• Mobile Product Listing Ads Improvements and Success Stories, AdWords Agency Blog
• Enhanced Sitelinks: What You Need to Know, 3qdigital.com
• Don’t Use ‘Holiday’ in Retail PPC Ad Copy (& Other Surprising Optimization Tips), ClickZ
• Should Every PPC Expert Know CRO?, PPC Hero
• Should PPC Clicks Ever Be A Goal?, www.beyondthepaid.com

SEO

• (Not Provided) Sets You Free, www.iacquire.com
• 3 Key Ways B2B SEO Impacts Demand Generation Efforts, Search Engine Watch
• Googlestein: The Spooky Tale Behind Google’s Algorithm Creation, www.verticalmeasures.com
• 3 Tips for Measuring Your Online Success with SEO and Beyond, Search Influence
• Google Recommends You Don’t Use Fake Google+ Profiles To Trick Google, Search Engine Roundtable
• Google Says Responsive Design Has No Ranking Benefit, Search Engine Roundtable
• IFTTT Recipes for SEO: Tracking Your Competitors’ Use of YouTube, www.seerinteractive.com
• Has Hummingbird changed SEO forever?, Econsultancy
• SEO Review: Glamor and Glitz But Few Organic Clicks, Practical E-Commerce
• How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday, Moz
• How Google’s New Hummingbird Algorithm Works, www.simpletiger.com
• Why Do Some Search Results Get Dominated By Yelp Listings?, Search Engine Roundtable

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.