Google Launches Expanded AdWords PLAs On Mobile Devices

By Ginny Marvin

Published: October 18, 2013 at 9:25 am

Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page.

Users can swipe to see more PLAs from their smartphones. Google also enlarged the product images and product titles for mobile PLAs.

According to Google, early tests of the updated view have shown to drive more traffic to retailers.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.