Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]
Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that could see it best many if not most other display competitors and networks, including market leader Yahoo. Google […]
Google’s longstanding Google Advertising Professionals program is going away, to be replaced with a new Google Adwords Certification program, Google has announced. The change means those certified through GAP will have six months to recertify under the new program. The change may also allow more companies to gain certification, as the overall required spend level […]
Hot on the heels of the TweetUp announcement comes news that Twitter plans to announce its own advertising platform on Tuesday. The New York Times says the program will be called “Promoted Tweets.” The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought […]
Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the Yahoo-Newspaper consortium, and cites multiple cases where individual papers or newspaper groups are using Yahoo’s ad targeting technology to increase online-only ad sales. The consortium has sold an estimated $50 million […]
There are signs this week that Google is slowly turning YouTube into a legitimate source of revenue, but there are also questions whether that’s happening quickly enough and if the revenue will ever become a profit. Let’s start with an AdAge article that reports YouTube is selling ads on about 9% of its video views […]
Three intertwined stories appeared today about Yahoo. The first from Dow Jones Newswires picks up on a Thomas Weisel report about the company, following a meeting between analysts and CEO Carol Bartz. Ironically the report (as described) is highly positive but it sent shares down because it suggests that a Microsoft-Yahoo deal is not going […]
It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the […]
Both Barack Obama and incoming Yahoo CEO Carol Bartz are taking charge of their respective administrations at times of crisis: the US is in financial turmoil, must establish clear and coherent priorities, restore its credibility, and build new momentum diplomatically around the world. Yahoo, on a much smaller scale, is in a conceptually similar situation: […]
AdAge reports on an International Advertising Association (IAA) member survey that shows — there’s little surprise here — concern over Google’s market dominance in search and potentially other areas of online advertising. The survey isn’t yet out but here’s what AdAge had to say about the IAA findings: The results indicate that advertisers are still […]
From the “How Not To Promote Yourself” file: Google is advertising its Google Maps service on the New York subway system with a few well-placed ads that give directions between points of interest in the city. Only the directions they’re giving aren’t always right. As AdAge points out, one ad tries to help people find […]
Perhaps the “third leg” of the new YouTube monetization stool, the site has introduced “promoted videos.” These ads are to YouTube video search results as Google paid search is to organic listings. AdAdge wrote about the new ads yesterday. This new ad unit joins “click to buy” and ads on full-length shows, which were also […]
Photo by Mike Blumenthal. Used with permission. People tend to squeal with delight or its opposite when they see advertising in the wild for Google the company. It has happened precious few times: for Google Checkout, Goog-411, and most recently Google Transit, among a couple of other isolated cases. AdAdge covers Google advertising for Transit […]
Both the Wall Street Journal and AdAge are reporting this morning that Google has hired Ogilvy & Mather’s Andy Berndt to run a new New York-based group it’s calling the “Creative Lab Unit.” The Wall Street Journal article says the unit “will look for more creative ways Google products can be used in marketing pitches.”
Yahoo CEO praises new ad system, says “very happy” from Reuters reports that Yahoo CEO Terry Semel said at an AdAge conference that Yahoo’s new “Panama” ad system, will result in “some very exciting numbers” for the first quarter. “I’m totally all smiles,” Semel said about Panama. He restated that Yahoo’s “intention is to close […]
There is this theme in the technology world where high-profile executives get an annual salary of $1. Apple’s Steve Jobs has been earning one dollar for years. Google’s CEO Eric Schmidt and co-founders Larry Page and Sergey Brin earn $1 each, as well. Even, Yahoo’s CEO Terry Semel makes a whopping $1 per year. But […]