Display
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Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
2 new Google Display & Video 360 audience solutions
At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
New mobile Google ad experiment puts favicon in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Google’s Responsive Display Ads go vertical for a better mobile experience
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
4 tips for creating visually stunning display ads
Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.
Google Ads will combine Smart and standard Display campaigns
The new Display campaign type will have the same controls that standard Display campaigns currently offer.
Google Ads attribution models now support YouTube and Display
The inclusion of YouTube and Display lets advertisers better understand each channel's contributions to the buyer journey.
Display & Video 360 gets new frequency and reach metrics
The real-time view of reach gains may help advertisers better evaluate campaign performance.
Google tests displaying cost estimates in local search results
Google has confirmed the company is showing cost estimates from Homewyse for some local queries.
Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and YouTube.
Google Web Stories ads now available via Display Network
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting ads.
Google Chrome to crack down on battery- and data-sucking display ads
The move follows other efforts to block "annoying" ads from loading on the browser.