Google clarifies ‘Destination not working’ ad policy with more examples
Google expanded its “Destination not working” guidance to help advertisers diagnose and fix ad disapprovals
Topic: AdsBot
What server logs reveal that SEO tools miss
Search engines leave behind a detailed record of every visit. Here's how that data helps uncover hidden SEO issues at scale.
Googlebot fraud (Fake crawlers, bot abuse & how to protect your site)
Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility.
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Google said these new crawlers are to "better support crawling of binary data that may be used for research and development."
Google explains the use cases for its different crawler types
There is Googlebot, special-case crawlers and user-triggered fetchers.
SearchCap: Local SEO, links via content & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 local SEO tips that deliver business resultsFeb 7, 2017 by Ryan Shelley Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley […]
SearchCap: The Day In Search, September 8, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened […]
Google Offers Robots.txt Generator
Google’s rolled out a new tool at Google Webmaster Central, a robots.txt generator. It’s designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the meta robots tag) to prevent search engines from indexing content. Robots.txt generators aren’t new. You can find many of them out […]
The Mysteries of Ad Quality Revealed (Yet Again)
Perhaps it was lucky fate that Anders Hjorth (of Relevant Traffic, a European SEM agency) and I didn’t have too much time to compare notes going into the panel “Tuning Ads for Quality Score” at SMX Stockholm last week. Fortunately, the presentations didn’t overlap too much. The interesting thing is the overlapping conclusions we drew […]