Topic: Android

Google Does TV Ads, To Push Chrome Browser In Commercials

It used to be common wisdom that Google never did consumer marketing. That’s changed over the past few years, with Google doing everything from billboards to radio ads to bus “wraps” to push particular Google products. Now it boldly goes into that final frontier, TV ads in the United States. It’s a first for Google. […]

SearchCap: The Day In Search, May 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Adds Photosynth To Virtual Earth Microsoft’s innovative Photosynth technology has been integrated into Virtual Earth, marking the first time Photosynth has been available for commercial use. Photosynth is a tool […]

Dell Looking At Android For Netbook OS

Android was intended from the outset to be an OS that could support devices beyond smartphones. And the fast-growing netbook market is one in which Android may see considerable adoption. The Wall Street Journal reports that Dell is considering building netbooks using the Android OS instead of Linux or Windows. The first netbook to use […]

SearchCap: The Day In Search, May 6, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products […]

Yet Another Anti-Trust Inquiry For Google (& Apple)

Last year Google was all but forced to back out of its proposed paid-search deal with Yahoo because of a reportedly impending Justice Department anti-trust action against it. Much more recently — in fact, just last week — Google’s Book Search settlement came  under anti-trust scrutiny from the US Justice Department. Now the Federal Trade […]

Small Business Owner Sues Google & Others Over ‘Android’ Name

An Illinois small business owner is suing Google and 46 other companies because he says they’re infringing on his business name: Android Data. Forbes reports that the lawsuit was filed Tuesday, and seeks almost $100 million in damages from Google and all other companies in the Open Handset Alliance, which includes T-Mobile, Motorola, Toshiba, Sprint […]

Google Optimizes Product Search For iPhones, Android

Google has upgraded product search for mobile, on Android and iPhone devices, to allow users to get price, product specs and reviews information on their handsets. Google posted about it here. Users can either navigate directly to Google Shopping on their smartphone handsets (under the “more” pull-down) and enter a query or do the same […]

Google Q1 Revs $5.5 billion, Down 3 Percent Vs. Q4

Although revenues grew 6 percent compared with Q1 2008, Google suffered its first quarter-over-quarter decline (3 percent), as it announced Q1 revenues this afternoon. From the press release: Revenues – Google reported revenues of $5.51 billion in the first quarter of 2009, representing a 6% increase over first quarter 2008 revenues of $5.19 billion and […]

SEO

JumpTap Launches Advanced Mobile PPC Marketplace

This morning mobile search provider and ad network JumpTap launched “tapMatch” a new PPC marketplace for mobile phones. It accommodates both display and text ads — including both search and contextual advertising — across major carriers and a range of partner sites in the US and Europe. According to the company it offers the most […]

Google Improves Image Search For iPhone & Android

The Google Mobile blog announced they have made improvements to Google Image Search’s user interface and features for the iPhone and Android mobile devices. You can now see up to 20 images on a single page and when you click on the details of that image you can view a larger thumbnail, visit the web […]

Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

AllThingsD is one of several sources reporting that the EVP of Connected Life at Yahoo, Marco Boerries, will be leaving the company ahead of the anticipated management reorganization. AllThingsD’s Kara Swisher speculates that this may result in a “cut back” in mobile efforts at Yahoo: It’s unclear what the impact of Boerries’ departure on Yahoo’s […]

MapQuest Launches Mobile Personalization

As part of a wave of new features, MapQuest late last year introduced My MapQuest, a personalization tool for the PC side of the business. It subsequently renamed that offering “My Places” and has now launched it in mobile. My Places for MapQuest4Mobile offers a rich user experience and the ability to save maps and […]

Yahoo Reorganizes, Rebrands Mobile Offerings As “Yahoo Mobile”

In Barcelona at the GSMA Mobile World Congress event, which has been mostly about new handsets so far, Yahoo announced what it’s calling “Yahoo Mobile.” I haven’t yet been able to talk to anyone at Yahoo about this, but it appears to be mostly a rebranding and repackaging of existing Yahoo mobile assets, with a […]

Pros & Cons Of Google’s “Darwinian Approach” To Products

This year is the 200th anniversary of naturalist Charles Darwin’s birth. I bring that up because Google’s approach to product decision-making has always struck me as “Darwinian.” The company introduces new products and services, generally without much promotion, and then it’s a version of survivor or “survival of the fittest.” Another appropriate metaphor here is […]

Android Paid Apps Launch: “It’s Business Time”

People have been expecting the paid Android apps market for months and it’s finally, officially here. What this means is that developers can start charging for their apps and consumers will start gaining access to and paying for selected apps on Android phones (which now is only the G1). The Apple iPhone paid apps market […]

Google “My Tracks” Uses Android GPS To Capture Outdoor Performance

Google’s new Android-only app My Tracks is a “route tracking and outdoor training aid” that helps runners, skiers, bikers and other outdoor enthusiasts capture their routes and performance using the phone’s GPS chip. The data can be uploaded to Google Docs, Google Maps (in the form of My Maps) and/or otherwise shared (e.g., via Twitter […]

Google Books Search Goes Mobile

The Google Books Blog announced they have now created a mobile version of Google Books. If you have an iPhone or Android phone just navigate your mobile browser to https://books.google.com/m to start using Google Book search on your mobile device. There are many differences between the mobile version and the regular version. The most obvious […]

Google Android Phone Finds Its Voice (Search That Is)

Google is rolling out voice search on the Android platform via the new software update happening this week. That’s also supposed to add a virtual keyboard apparently. The G1 has only a physical keyboard. CNET points out that the central difference between the iPhone version of voice search and Android’s is the inability to simply […]

Google Latitude Turns Maps (For Mobile) Into Social Tool

Google Latitude is now live, a new service from Google that allows you to send your location to Google Maps and share it with friends via many mobile phones (not the iPhone yet, but that’s coming). Some might call the just-launched Google Latitude (part of a new version of Google Maps for Mobile) “son of […]

The Local Mobile Opportunity … “Yes We Should.”

Last week’s inauguration was a great time to reflect. Witnessing such an inspirational, historic event combined with the ground-swell of optimism gave me a renewed sense of purpose and possibility. Professionally, it made me think about how I can get even more resourceful in my marketing approach and solving the problems of my valuable clients.