SearchCap: The Day In Search, April 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Optimizes Product Search For iPhones, Android Google has upgraded product search for mobile, on Android and iPhone devices, to allow users to get price, product specs and reviews information on […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Optimizes Product Search For iPhones, Android

    Google has upgraded product search for mobile, on Android and iPhone devices, to allow users to get price, product specs and reviews information on their handsets. Google posted about it here.
    Users can either navigate directly to Google Shopping on their smartphone handsets (under the “more” pull-down) and enter a query or do the same in […]

  • Google Keyword Tool Showing Local vs. Global Search Volumes

    The Site Visibility blog noticed Google has updated their keyword suggestion tool to show local search volume in addition to global search volume. As you can see from the screen capture below, there are two columns, one for local and one for global.

    The local column shows search volume data “specific to your targeted country […]

  • Google AdSense Testing Category Filtering Feature

    The Google AdSense blog announced they are testing a new beta feature that gives publishers control over the ads they can filter. This filter allows advertisers to pick specific categories of ads that they want to block.
    For example, if you have a site about education and you specifically do not want to show any […]

  • Google’s Generic Local 10-Pack: Boon Or Bust For Small Business?

    Last month, I moderated a fantastic session at Searchfest ‘09 subtitled “Little Is the New Big.” But had our conference taken place on April 10 rather than March 10, even that ambitious tagline wouldn’t have done the panel justice.
    That’s because two weeks ago, Google decided to start showing 10-packs and other local results (including an […]

  • Using Analytics To Measure SEO Success

    I’ve previously discussed why rankings are a poor measure of success, but only touched upon how to instead use web analytics to measure SEO success. My hope is that once you have a good grasp of what to review and how to use that info, you’ll be more inclined to wean yourself (and your clients) […]

  • March Madness & The Evolution Of Online Video

    Online video is quickly becoming a dominant medium that is necessary for survival in the online world.
    The 2009 NCAA Championship was a televised, “must-see” event that captured an enormous audience last March. It was a highly anticipated event that began with detailed and well-thought out brackets among friends and colleagues. This event was one that […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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