SearchCap: The Day In Search, April 30, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Topic: Bronner's Christmas Wonderland
Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network
Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media. The move is widely seen as Yahoo fighting back against Google’s recent plans to acquire DoubleClick, which itself is seen as Google jumping more firmly into the display ad network game. Both moves to me underscore how […]